It’s not the right fit for tiny shops, but it’s worth every penny for growing agencies managing both SEO and PPC. There are several free SEO checkers that offer valuable insights into your website’s performance. Some popular options include Google Search Console, Ubersuggest, and Moz’s Free SEO Tools. Each of these tools provides different features, so it’s worth exploring them to find the one that best suits your needs. ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know. With Ahrefs, you can dig into the nitty-gritty of your website’s technical SEO performance.
What features should I look for in free SEO tools?
SEO PowerSuite is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options. I like this toolkit because it allows you to check as many websites as you need without limitations. It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting. Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports.
- Month-to-month pricing ranges from $89.99 to $199.99 per month.
- But Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve.
- The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target.
- It provides solid SEO features with good data quality at half the price of many competitors.
Yext has a ton of powerful features for local businesses that want to generate more customers from local and voice searches. But you will need to put in the time to make it work for your business. But the AI features that Canva offers make them one of the most advanced AI creative tools available right now. But there really isn’t another link building tool that offers the level of features that have. You can save 17% by switching from a monthly to an annual plan.
Best SEO tool for rank tracking
With the right affordable tools, you can achieve similar results to what expensive platforms offer while keeping costs under control. Using Google Autocomplete is a great way to find keyword and content ideas, but the Keyword Tool is a completely free tool that makes this process even easier. With a free account, you can get an entire list of relevant keywords to use for your content strategy. Content is constantly changing online, so it’s important to have access to fresh data. In Semrush’s case, the keyword database gets an update every month.
‘ and it can be difficult to explain all that goes into that. Moz Local helps us point to tangible improvements over time and benchmark success. For any business with a website in need of high-capacity keyword tracking. From all-in-one website SEO to search-integrated business listings, compare the features below. So try the full-version SEOToolSet and get access to advanced SEO tools.
So rather than going through several websites each day, you can use this one tool to save you a huge amount of time. SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked.
Easily save personalized AI prompts, streamline repeatable workflows, and effectively organize your documents into topical maps, by client or by project. Frase elevates content writing beyond typical SEO tools with advanced SERP-inspired content generation capabilities. Instead of producing generic AI text, Frase crafts high-quality, SEO-optimized content directly influenced by top-ranking search results. Effortlessly create engaging blog introductions, FAQs, structured headings, and complete article drafts in just a few clicks. Dashword is an excellent choice for content teams who want to streamline their workflow without getting lost in overly complex features.
Price: a 7-day free trial is available. Plans cost $49/mo for basic; $199/mo for standard, and $399/mo for premium.
You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement. It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and well-rounded content.
With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips. Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT SEO Anomaly can be a great help in your SEO efforts. Here are additional lists of Google Analytics plugins and plugins to improve site speed.
This next AI-powered Local SEO tool will save you a lot of time while helping you increase your search visibility in your local area. Canva is a graphic design tool that offers a complete suite of drag-and-drop tools. Alli AI actually implements the changes for you through their platform. Semrush also offers enterprise plans if you need larger limits. But this next tool changed the game by leveraging AI to make keyword research faster and easier. There is also a 1-day free trial to take Phrasly for a spin before committing to a paid subscription.