For example, a few years back I published a post about a strategy called “The Skyscraper Technique”. There’s no getting around the fact that creating content that stands out in 2021 takes a ton of work. For example, this internal link is linking to my page about “on-page SEO”. All you need to do is add a link from one page on your site to another page on your site. Internal linking is one of the easiest SEO best practices to use.
- While they may offer short-term gains, they can lead to long-term penalties, including lower rankings or even removal from search index listings.
- Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools.
- It’s important to note that Google does not release specifics about their algorithm or process, so it’s impossible to know exactly what factors impact indexing and rankings.
- Implementing these on-page optimization best practices can improve your website’s search engine visibility and provide a better user experience.
That means that it’s worth my time to get this post to Google’s first page. Sure enough, according to Semrush, that keyword gets 4.4k monthly searches with a suggested bid of $6.13. Google evaluates your page partly on the quality and relevancy of that page’s outbound links. Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before.
So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link SEO Anomaly to user-friendly site. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. It’s no secret that you want to use your keyword a handful of times on your page. That’s why we recommend using the above guide on what makes an SEO service the best as a guide for finding these companies.
Every time another website mentions and points its readers to your content, you gain a backlink to your site. That said, there’s a delicate balance to be had with ALT tag optimization. And, your main priority should always be to use this element to make your content more accessible for end users rather than more optimized for search. Although these are not direct ranking factors, they can improve your SEO content, which can impact direct ranking factors. In fact, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact.
What is the difference between GEO vs. traditional SEO
For “on-page seo” query, the top two results are Semrush and Backlinko. In just 12 months, the team increased organic traffic from just a few hundred visits per month to over 10K—all while driving new customer signups profitably. The tool’s recommendations are based on Google guidelines and SEO best practices. Internal linking is especially helpful if you use anchor text (clickable text) that describes what the linked page is about. If you’re using SEO to drive traffic to your site for the purpose of conversions, we hope you’d pick the latter!
Increased traffic
It’s more feature-rich than AnswerThePublic but comes at a price tag comparable to all-in-one suites. The content editing interface is pretty nice, featuring the usual text editing options, integrating with WordPress and Docs, and highlighting your target keyword within the body. You can also toggle the keyword tab with a research tab for additional questions and citations, as well as an outline tab that breaks down the post structure for competing posts. The term map interface is extremely interesting, giving a visual representation of the related keywords your competitors use. However, Semrush has additional extensions that can fill in some of those gaps, like its free AI Writing Assistant app.
You probably already know that you should add keywords to pages that you want to rank. Internal links can be used tactically to boost rankings because they are known to pass link equity. But it’s perfectly fine if both the H1 and title tag are the same. You don’t need to tactically sprinkle closely related keywords (the idea behind LSI), nor do you need to repeat them a certain number of times (TF-IDF).
If you’re trying to rank for “best pizza near me” instead of “best pizza recipes,” you need a tool that understands the nuances of local SEO. SE Ranking is an all-in-one SEO platform perfect for small to medium-sized businesses focusing on local search optimization. It hits that sweet spot of being both comprehensive and approachable—something that’s surprisingly rare in the local SEO space. Below that, you’ll see longtail variations organized by letter, followed by one more visualization for related terms. Just enter a topic, and you’ll get evergreen topic concepts with engagement scores and linking domain stats, along with common questions related to the topic. Finally, you get suggestions for publishing times and social media platforms to share it on.
Content quality
Becoming an SEO specialist is a continuous process that requires technical know-how, practical experience, and creative problem-solving abilities. With dedication, hard work, and a willingness to learn, anyone can build a successful career in this growing field. Search Engine Journal has a podcast about SEO, PPC, social media, content, and digital marketing featuring industry experts from many industries. Google Analytics (GA) is a web-based analytics tool that tracks website and app traffic, providing insights into user behavior and website performance. GA also offers a certification course, which we’ll review in the next section.
Create a better page experience by optimizing your site’s accessibility and usability. For example, use text and background colors with optimal contrast and have a responsive design that adapts to the device, like desktop vs. tablet. And that page has a great chance of ranking high on the first page for that term. But when I looked at Google Trends, I saw that one keyword was blowing up… and the other was slowly dying out. Monitoring your content’s performance on a regular basis allows you to adapt to these changes and stay ahead of the curve. SEO algorithms evolve, user behavior changes, and industry trends shift.